Baby Phat is the creation of Russell and Kimora Lee Simmons. Their 1999 venture was attempted to further their hip-hop lifestyle empire. Baby Phat is perhaps the only brand that describes itself as "a publicity tool" on the dedicated website. An affiliation to urban menswear label Phat Farm, this brand takes on the girly "ghetto glam" look. The line experiments with metallic pink miniskirts, furry white go-go boots and even slinky leopard print tops.
Baby Phat is a hit among club girls and the popular bootylicious famous personalities. The dedicated line expands every year and what was once a small collection of tees, has now grown into a whole range of cocktail dresses, outerwear, a new shoe collection and a series of clothes actually made for children. The success enjoyed by Baby Phat is also due to the lavish fashion shows aired, packed with rock stars and resembling an official MTV event. The dedicated line is regularly revamped to stay in tune with the latest developments within the industry.
Baby Phat is a hit among club girls and the popular bootylicious famous personalities. The dedicated line expands every year and what was once a small collection of tees, has now grown into a whole range of cocktail dresses, outerwear, a new shoe collection and a series of clothes actually made for children. The success enjoyed by Baby Phat is also due to the lavish fashion shows aired, packed with rock stars and resembling an official MTV event. The dedicated line is regularly revamped to stay in tune with the latest developments within the industry.
