Does each number in TV ratings really count as a single person or television or is it more complicated than that?

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Toni Pauze answered

From the internet:  Look for a Program's Rating. That's an estimate of the percentage of the audience watching a particular program. If "Channel 6 News at 6:00" has a household audience rating of 15, that means Nielsen has estimated that 15% of the market's household audience is watching it. ... A household audience measures homes, not people ...

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