If you're talking about the Heineken commercial that is titled "The Entrance," then the song you're talking about is called Golden Age and is by The Asteroid Galaxy Tour. Heineken, like most companies, has a number of commercials and you may need to be a little more specific in your description of the ad if this answer doesn't address your question correctly.
The Golden Age is actually performed on the commercial by the band, The Asteroid Galaxy Tour, and is only one of several advertisements that have featured the music of the group over the last couple of years.
This commercial was the launch of Heineken's new global campaign in which it plans to rebrand itself to reflect the global reach of its products. The commercial includes the new company tag line "Open Your World."
The commercial was created by Wieden & Kennedy; an ad agency headquartered in Amsterdam, and features a Danish band. All of these choices were quite deliberate on the part of Heineken as part of the global rebranding scheme. This is reportedly only the first in a series of international commercials geared to a broader audience that crosses national, ethnic and cultural borders.
The Asteroids Galaxy Tour is a Danish band that was formed in 2007 in Copenhagen, Denmark. They released their first single, "The Sun Aint' Shining No More," the following year.
"Around the Bend," which was released as a single in December 2008, as well, was made popular enough to merit that release through its inclusion in an Apple iPod Touch commercial a couple of months earlier in the year.
Interestingly enough, the Heineken ad is not the first time that "The Golden Age" was featured in a television commercial or on television in general. The song was used on and Australian commercial in the summer of 2009 for Myer, a big department store chain, and was also featured on promo spots for the U.S. TV series Mad Men that year.
The Golden Age is actually performed on the commercial by the band, The Asteroid Galaxy Tour, and is only one of several advertisements that have featured the music of the group over the last couple of years.
This commercial was the launch of Heineken's new global campaign in which it plans to rebrand itself to reflect the global reach of its products. The commercial includes the new company tag line "Open Your World."
The commercial was created by Wieden & Kennedy; an ad agency headquartered in Amsterdam, and features a Danish band. All of these choices were quite deliberate on the part of Heineken as part of the global rebranding scheme. This is reportedly only the first in a series of international commercials geared to a broader audience that crosses national, ethnic and cultural borders.
The Asteroids Galaxy Tour is a Danish band that was formed in 2007 in Copenhagen, Denmark. They released their first single, "The Sun Aint' Shining No More," the following year.
"Around the Bend," which was released as a single in December 2008, as well, was made popular enough to merit that release through its inclusion in an Apple iPod Touch commercial a couple of months earlier in the year.
Interestingly enough, the Heineken ad is not the first time that "The Golden Age" was featured in a television commercial or on television in general. The song was used on and Australian commercial in the summer of 2009 for Myer, a big department store chain, and was also featured on promo spots for the U.S. TV series Mad Men that year.
