GAP is a clothing brand that takes its name from the original concept of the ‘generation gap’, which means that there are clothes available for both adults and children. This has nothing to do with homosexuality, and it is not in GAP’s interest to promote homosexual pride. The company has no official stance on this.
The GAP came into existence back when Doris and Donald Fisher became incredibly annoyed by the lack of fashionable clothes and good customer services in stores, and so they took it upon themselves to come up with their very own brands of clothing. They came up with two mottos back in the early days, too, with ‘Levi’s for Guys and Gals’ and ‘fall into the Gap’.
In 1982, the two decide to begin focusing on the private label clothing, and by the early 90s, the GAP stores stopped carrying Levi’s. GAP Inc. These days has over 150,000 employees in its stores, call centres and warehousing rooms, as well as over 3,000 stores that are spread across the world. The store is obviously still incredibly large in America, but is also popular in the United Kingdom.
Whilst gay and proud is actually a saying, GAP does not use this as its core philosophy - nor is it named after the saying.