I hate what MTV has morphed into. I use to watch it all the time, now I couldn't even tell you channel it's on.
Mtv sold out and sucks, so change the channel!
They completely forgot what the purpose of their once-nice channel is. You don't start a music channel and simply change its content entirely, just because you aim for higher ratings. That's plain dull.
If you want to watch music videos, you watch the music channel, if you want to watch reality show dramas you do that somewhere else.
They have simply failed to define their target audience.
Because they sold out...
Simply because the internet. Why wait for your favorite video when you can just get it instantly? People with newer cars don't even listen to the radio unless it's for sports or thing like NPR news. For music they have pandora, spotify, and their own mp3s. Can't blame MTV for trying to survive. Society changed, therefore everything around it changed including MTV. Last I check Pimp My Ride was a reality TV show, and a pretty awesome one while at it. America's Best Dance Crew, Wonder Showzen, Battle for OZZFEST...etc.