lakeesha Hennessy Williams answered
Although it might seem like the future of radio is bleak, I genuinely believe the medium of radio will develop and will still be important for years to come!
The future of radio
It's strange to think that it was not so long ago that radio was one of the main forms of communication.
People would sit around their radio set in the same way we now sit around watching TV - and things like the internet and mobile devices hadn't even been invented.
These days, it does seem as if other mediums of communication and entertainment have left the radio lying on the scrap heap - but I strongly believe all that is needed is a revitalizing of the radio concept.
Will radio survive? I think the answer all comes down to money. If money can still be made by radio stations, then radio will continue.
We already have internet radio stations and podcasts, but I don't think they go far enough. Free or cheap streaming and downloads are other things that make it difficult for radio stations to compete.
My belief is that there is definitely a demand for radio, but that what is on offer needs to improve.
At the moment, radio stations are more concerned with playing music and hosting shows that will attract clients and advertisers. I think there needs to be a return to radio that focuses on the listener.
With the increasing technology and internet speeds that we have at our disposal, there is certainly the science to deliver a great product - but whether someone can step up to the mark and create a market that is profitable and popular has yet to be seen!
The future of radio
It's strange to think that it was not so long ago that radio was one of the main forms of communication.
People would sit around their radio set in the same way we now sit around watching TV - and things like the internet and mobile devices hadn't even been invented.
These days, it does seem as if other mediums of communication and entertainment have left the radio lying on the scrap heap - but I strongly believe all that is needed is a revitalizing of the radio concept.
Will radio survive? I think the answer all comes down to money. If money can still be made by radio stations, then radio will continue.
We already have internet radio stations and podcasts, but I don't think they go far enough. Free or cheap streaming and downloads are other things that make it difficult for radio stations to compete.
My belief is that there is definitely a demand for radio, but that what is on offer needs to improve.
At the moment, radio stations are more concerned with playing music and hosting shows that will attract clients and advertisers. I think there needs to be a return to radio that focuses on the listener.
With the increasing technology and internet speeds that we have at our disposal, there is certainly the science to deliver a great product - but whether someone can step up to the mark and create a market that is profitable and popular has yet to be seen!
