The best way to get more listeners is through successful promotion of the radio station to the demographic at which it is targeted. This doesn’t have to cost a lot of money, in fact, modern methods of advertising can be very effective without costing much or, in fact, anything at all.
The first step is to ensure you have a good grasp on who it is the station appeals to or who you are targeting. Once you have a firm idea of this you need to work out ways of reaching these people. This could be anything from handing out cards at local gigs to competitions run through related websites/magazines.
Secondly, use social media channels to your advantage; for example, set up a Facebook and Twitter page dedicated to your radio station. Using radio station name, post links to your site on other fan pages which again are relevant to your chosen music genre. This will get your name out there amongst your target market. In addition to this, become a member of social communities such as chat rooms, online fan clubs etc. Which again may relate to the genre in question. This can help in numerous ways including spreading the name, making contacts, getting ideas and for posting live links to your station.
Thirdly, make sure you add your radio station on as many radio station directories as possible and websites such as streamfinder.com/ Many of these are free and just require you to join their network. These sites allow people to search all listed stations by genre or by keyword and so will allow listeners to find you with very little effort.
The first step is to ensure you have a good grasp on who it is the station appeals to or who you are targeting. Once you have a firm idea of this you need to work out ways of reaching these people. This could be anything from handing out cards at local gigs to competitions run through related websites/magazines.
Secondly, use social media channels to your advantage; for example, set up a Facebook and Twitter page dedicated to your radio station. Using radio station name, post links to your site on other fan pages which again are relevant to your chosen music genre. This will get your name out there amongst your target market. In addition to this, become a member of social communities such as chat rooms, online fan clubs etc. Which again may relate to the genre in question. This can help in numerous ways including spreading the name, making contacts, getting ideas and for posting live links to your station.
Thirdly, make sure you add your radio station on as many radio station directories as possible and websites such as streamfinder.com/ Many of these are free and just require you to join their network. These sites allow people to search all listed stations by genre or by keyword and so will allow listeners to find you with very little effort.
